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stayREAL
REPAIR & REVIVE SYSTEM
$129.00 — available on subscription
Your shape, your essence, your real beauty.
Your shape doesn’t need to change. It just needs someone to understand it.
STAY REAL is that honest gesture your hair has been waiting for: a reparative, anti-frizz, and nourishing treatment that works from within, without altering what makes you unique.
Its lightweight, progressive formula works with heat to align, hydrate, and soften — all without changing your hair’s natural structure.
This is not a straightener. It’s a relief.
It’s time to let go of the frizz, the weight, the damage… and hold on to what’s real.
Product details
What it is:
A progressive, heat-activated treatment designed to help improve hair softness, hydration, and manageability — without changing your natural shape.
What it does:
- Helps reduce frizz and puffiness.
- Supports the restoration of shine and elasticity.
- Nourishes and reinforces the feeling of strength in the hair fiber.
- Enhances detangling and styling without leaving residue or weight.
- Offers protection against heat, humidity, and external stressors.
Who it’s for:
Recommended for wavy, curly, frizzy, or chemically processed hair seeking to enhance texture without straightening. Suitable for various hair types that want care without compromising their identity.
How it works:
Its lightweight, progressive formula activates with heat to penetrate the fiber, deliver lipids and moisture, and help smooth the surface over time with consistent use.
How to use?
PROFESSIONAL APPLICATION PROTOCOL
- Wash your hair with TRUE CLEANSE. Gently detangle and remove excess water with a towel, without rubbing.
- Apply STAY REAL from roots to ends. Distribute the product evenly without oversaturating, making sure every strand is covered.
- Put on a protective cap and a thermal cap, and let the product activate with heat for 25 to 30 minutes.
- Rinse thoroughly with water, then wash again with TRUE CLEANSE and apply REAL SMOOTH from mid-lengths to ends. Let it sit briefly and rinse well.
- Blow-dry your hair while brushing, aligning each strand carefully. Then flat iron in small sections to seal the treatment.
Recommended flat iron temperature:
– 410°F (210°C) for blond, white, bleached or sensitized hair.
– 450°F (232°C) for thick, natural or resistant hair.
You can wash your hair the same day or whenever you prefer. To maintain smoothness or reactivate curls, apply FOREVER FEEL and style with a diffuser or your preferred technique.
Ingredients
Aqua, Arginine, Glycine, Gardenia Tahitensis Flower Extract, Ceramide NP, Quaternium-91 (and) PPG-3 Benzyl Ether Myristate, Ceramides, Macadamia Integrifolia Seed Oil, Cocos Nucifera Oil, Argania Spinosa Kernel Oil, Linum Usitatissimum Seed Oil, Ricinus Communis Seed Oil, Prunus Amygdalus Dulcis Oil, Tocopherol, Sodium Hyaluronate, Ascorbic Acid, Lactic Acid and Parfum.
Dry curls with no
definition
“My curly hair had lost its shape — dry, frizzy, and lifeless after years of dye and heat. STAY REAL brought it back to life. My curls are soft, shiny, defined… and best of all, they’re still mine.”
— Daniela R., 34
Wavy hair damaged by past
straightening
“I used to have wavy hair, but years of straightening left it dull and stiff. I thought I had to choose between shape and health… until I tried STAY REAL. Now my hair has body, it’s manageable and frizz-free — and I didn’t lose my wave.”
— Luisa M., 28
Unmanageable frizz on thick
natural hair
“My hair is thick, frizzy, and full of volume. Nothing ever worked unless it straightened it. With STAY REAL, I learned I don’t need to change my texture — just take better care of it. Now it feels soft, shiny, and finally, like mine.”
— Carolina T., 41
