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More than straightening. A real hair transformation

Hair is an extension of our identity.
We style it, dye it, straighten it, tie it up, let it down. Sometimes we love it, sometimes we hide it.
But it’s always there telling the story of who we are.

When frizz, uncontrollable volume, dryness, or damage take over that personal expression, we don’t just want a cosmetic fix.
We want to feel in control again. We want confidence, comfort, and freedom.

That’s why Naked Truth isn’t just a straightening treatment.
It’s a deep act of care.
A moment of honesty with yourself.
A true transformation.


What is Naked Truth?

Naked Truth is a professional hair transformation system developed by satoriia.
It uses controlled heat, plant-based active ingredients, and a formula free from harsh chemicals to reduce volume, eliminate frizz, and realign the hair fiber leaving your hair soft, shiny, and manageable for 4 to 6 months.

But beyond the visible results, Naked Truth works from the inside out: it respects scalp health, reinforces internal hair structure, and delivers an honest, sensory experience.


The Technical Benefit: Transformation Without Destruction

Unlike other straightening systems that rely on harsh chemicals (like formaldehyde or thioglycolates) to permanently alter the hair’s internal structure, Naked Truth works safely and gradually, aligning the fiber with heat in a gentle yet effective way.

How does it work?
• Smart Amodimethicone
This lightweight silicone activates with heat and adheres only to damaged areas, forming a protective layer without buildup or suffocating the fiber.

• Steartrimonium Chloride & Laureth-3
Condition and soften the hair surface, enhancing manageability and allowing smooth flat ironing with less friction.

• Monoi Flower, Botanical Oils & Hyaluronic Acid
Hydrate, nourish, and seal the hair from within, preventing heat-induced dryness.

• Ceramides & Silk Protein
Rebuild the lipid layer of the hair, improving strength and elasticity.

The result is naturally straight hair with movement, no stiffness, no synthetic look just healthy shine and softness.

The emotional benefit: Reconnecting with yourself

At satoriia, we believe true hair care starts with honesty.
It’s not about promising “perfect hair” in 30 minutes.
Or hiding temporary effects behind marketing fluff.
It’s about listening to yourself.

Many women arrive at the salon with a story:
• A bleaching mistake
• A routine that stopped working
• A life change that demands renewal

In that moment, Naked Truth isn’t just a formula, it’s a chance to begin again.

• It gives back the time you lose every morning with the blow dryer.
• It returns the freedom to get your hair wet without fear of frizz.
• It saves you from stress, wasted products, and endless disappointment.
• It reconnects you with a version of yourself that feels confident, comfortable, and real.

Because when your hair feels aligned, everything else flows better.


Who is Naked Truth for?

This treatment is designed for women (and men) who want to transform their hair without compromising its health.
It’s ideal for:

• Wavy, curly, afro, or unruly hair seeking long-lasting straightening without aggressive chemicals
• Hair damaged by past coloring, bleaching, or failed straightening treatments
• People dealing with chronic frizz, puffiness, or excessive volume
• Clients who want straight hair with movement, not flat, not stiff

It can also be applied to previously treated hair, as long as a professional diagnosis is done beforehand.
In extreme damage cases, we recommend a Stay Real repair protocol before applying Naked Truth.

Honest FAQs

Can I wash my hair the same day?
Yes. You can wash your hair even right after the treatment, or whenever needed results won’t change.
Using our home-care line helps maintain and extend the benefits.

Will it alter my hair color?
The formula contains no oxidizing or tinting agents. However, like any heat-based treatment, it may slightly lighten highly porous or bleached hair.
That’s why we always adjust temperature and heat exposure based on your hair type.

Is it safe for pregnant women or sensitive scalps?
Naked Truth is free from formaldehyde, volatile amines, aldehyde derivatives, and other irritants.
Still, we always recommend a patch test for anyone with medical conditions or sensitivities.

Conclusion: The truth will always be your best version

Naked Truth doesn’t aim to “fix” you.
It doesn’t want to change who you are.
It’s here to support you in that moment when you decide to care for yourself genuinely, gently, honestly.

When you choose Naked Truth, you choose honesty, science, conscious beauty, and real care.
It’s not a trend.
It’s not an empty ritual.It’s a plan between friends.
A decision you feel, you see, and you live every single day.

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SATORIIA HONEST CIRCLE MEMBERSHIP AND SUBSCRIPTION TERMS & CONDITIONS

Last Updated: June 23, 2025

Welcome to the Satoriia Honest Circle Membership! Rooted in a passion for vibrant hair and a thriving planet, these Terms & Conditions (“Terms”) govern your membership and supplement our full Terms and Conditions at www.satoriia.com. Please read them carefully before enrolling.

1. Honest Circle Membership Benefits
For $49 USD per year, your Honest Circle Membership includes:
· 15% Off Purchases: Save 15% on all eligible purchases at www.satoriia.com, including one-time and recurring orders (not combinable with other promotions unless specified).
· Early Access: Be among the first to discover new products.
· Exclusive Offers: Enjoy special gift-with-purchase deals.
· Free U.S. Shipping: Free standard shipping on U.S. orders over $60 USD; international members pay additional shipping per our Shipments Policy.
· Welcome Gift: After your first $75+ USD purchase as a member, choose one full-size gift (TRUE CLEANSE, REAL SMOOTH, or PURE VIBES), subject to availability.
· Surprise Samples: Receive 1–2 complimentary samples of upcoming or limited-edition products annually, at our discretion and subject to availability.
· Recurring Orders: Opt for recurring shipments every 1, 2, or 3 months, with the membership discount applied automatically.

2. Eligibility
Membership is open to individuals 18 or older worldwide for personal, non-commercial use.
U.S. members receive free standard shipping on qualifying orders; international members are eligible for all other benefits but pay additional shipping.

3. Billing, Automatic Renewal & Payment
· Annual Fee: $49 USD, charged at enrollment and automatically renewed every 12 months unless canceled.
· Automatic Renewal Notice: We will send a reminder at least 30 days before renewal, with clear instructions to cancel if you wish.
· Refund Policy: The membership fee is non-refundable except as required by law. If you reside in a state with specific refund rights (e.g., California), you may cancel and receive a refund in accordance with applicable law.
· Recurring Orders: Your payment method will be charged automatically for each recurring shipment, including applicable taxes and shipping.
· Updating Information: Please keep your billing and shipping information current via your account or by contacting care@satoriia.com. We are not responsible for overdraft fees, failed deliveries, or damages from outdated or invalid payment methods.
· Accessibility: These Terms are always available at www.satoriia.com and are provided at the point of enrollment.

4. Managing Your Membership
· Cancel Anytime: Cancel your membership or recurring orders anytime via your account or by contacting care@satoriia.com.
· Effect of Cancellation: Membership benefits continue until the end of the current billing period. Recurring orders can be canceled immediately; processed orders will ship as scheduled.
· Refunds for Unused Periods: No refunds for unused membership periods except as required by law (see above).
· Skip or Pause: You may skip or pause recurring orders before the next scheduled charge. Skips/pauses apply to future orders only.
· Our Rights: We may modify or discontinue the Honest Circle Membership with advance notice. Significant changes will be communicated, and you will have the option to cancel without penalty.

5. Welcome Gift
After enrolling and making your first purchase of $75 USD or more (excluding taxes and shipping), you may select one full-size gift: TRUE CLEANSE, REAL SMOOTH, or PURE VIBES. Limit one per member; subject to availability. We may substitute a comparable gift if necessary.

6. Surprise Samples
Members may receive 1–2 complimentary samples of upcoming or limited-edition products annually, at our discretion and subject to availability.

7. Shipping
· U.S. Members: Free standard shipping on orders over $60 USD;
· International Members: Eligible for all membership benefits but pay additional shipping per our Shipments Policy. Satoriia does not handle nationalization or importation.
· See Shipments Policy: For full shipping terms, visit www.satoriia.com/shipments-policy/

8. Privacy & Data Protection
· Your Data: We handle your information in accordance with our Privacy Policy at www.satoriia.com/privacy-policy/ and comply with all applicable privacy laws, including the California Consumer Privacy Act (CCPA).
· Cookies: We use cookies to enhance your experience as described in our Privacy Policy.

9. Termination & Limitation of Liability
· Personal Use Only: Benefits are non-transferable and non-resalable.
· Termination for Misuse: We may terminate memberships for misuse (e.g., fraud) with 30 days’ notice and a pro-rata refund if required by law.
· Limitation of Liability: Our liability is limited to amounts paid by you for membership in the past 12 months, except as otherwise required by law. We do not exclude liability for gross negligence or willful misconduct.

10. Dispute Resolution & Arbitration
· Contact Us First: For concerns or disputes, please contact care@satoriia.com.
· Arbitration Agreement: Any dispute will be resolved by confidential, individual arbitration under the American Arbitration Association (AAA) Consumer Arbitration Rules, in your county of residence unless otherwise agreed. Satoriia will pay all AAA filing and administrative fees.
· Opt-Out: You may opt out of arbitration and the class action waiver within 30 days of enrollment by emailing care@satoriia.com with your request.
· No Class Actions or Jury Trials: By joining, you waive the right to participate in class actions or jury trials, except where such waivers are prohibited by law.
· State Law Rights: Nothing in this section limits your rights under applicable state law.

11. Governing Law
These Terms are governed by the laws of the State of Florida, except where otherwise required by law.

12. Severability & Entire Agreement
If any part of these Terms is found unenforceable, the remainder will remain in effect. These Terms constitute the entire agreement for the Honest Circle Membership.

13. Contact Us
Questions? Contact us at care@satoriia.com or visit www.satoriia.com.

Thank you for nurturing beauty and our planet with Satoriia.