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Because caring should always feel this easy
Honest Circle members enjoy free shipping from $60
Complimentary shipping on orders over $95
Because caring should always feel this easy
Honest Circle members enjoy free shipping from $60
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By Mauricio Triana — Co-Founder, Satoriia · Updated 2026
You finally have it — hair that’s smooth, calm, and easy, the way you always wanted. After a hair smoothing treatment, the last thing you want is to watch that result fade faster than it should. Here’s the honest truth: how long your results last has less to do with the treatment itself, and more to do with what you do after.
This is how to maintain a hair smoothing treatment so it lasts as long as it possibly can — and why every step matters.
A hair smoothing treatment aligns and seals the fiber. But harsh shampoos, daily high heat, and a dip in a chlorinated pool can all work against that seal. Maintenance isn’t about doing more — it’s about not undoing what you’ve achieved.
Done right, the result of a treatment like nakedTRUTH lasts 4 to 6 months. Done carelessly, you can cut that in half. The difference is your routine.
Before the routine, know what works against a hair smoothing treatment:
None of these mean you can’t live your life — they just mean your aftercare has to protect the result.

The routine is simple, and every step has a name:
Each one is built to protect what you’ve achieved — not to add one more bottle to your shelf.

With sulfate-free maintenance, the result of nakedTRUTH lasts 4 to 6 months, fading gently and gradually rather than breaking all at once. The better your aftercare, the closer you get to that upper end — and the longer your hair keeps looking, and feeling, like the day you did it.
Want the full breakdown of how the treatment itself works? Read our complete guide: Formaldehyde-Free Hair Straightening: The Honest At-Home Guide. Have curly or wavy hair? See non-toxic smoothing for curly hair.
What everyday habits shorten a hair smoothing treatment?
The big ones are harsh sulfate shampoos, daily high heat, and salt or chlorine. None of them mean you can’t live your life — they just mean your aftercare should protect the result.
Do I really need a sulfate-free shampoo?
Yes — it’s the single biggest factor. Sulfates strip the treatment faster than anything else. trueCLEANSE is built to cleanse without undoing the result.
How often should I wash my hair after a smoothing treatment?
As often as you like — every day or every other day is perfectly fine. The key is the shampoo you use: with trueCLEANSE, our gentle sulfate-free shampoo, daily or every-other-day washing keeps your hair clean and fresh without stripping the treatment or shortening your results.
Can I still swim or use heat tools?
Yes — just protect the result. Rinse with fresh water after the pool or ocean, and go easy on daily high heat.
Maintaining a hair smoothing treatment isn’t about buying more — it’s about protecting what you’ve already achieved. That’s what we call Emotional Hair Care: the belief that how your hair looks and how you feel about yourself are connected, and that neither should be sacrificed for the other. No shortcuts, no secrets — just a routine that keeps your hair healthy and your result lasting.
— Mauricio Triana, Co-Founder, Satoriia
Last Updated: July 3, 2026
Welcome to the Satoriia Honest Circle. These Terms govern your Honest Circle membership and any earned trial, and they supplement our full Terms & Conditions at www.satoriia.com. Please read them before enrolling.
1. Membership and fee. Honest Circle membership costs $49.00 USD per year. The annual fee is charged at enrollment and is non-refundable, except where required by law. The fee is never waived; there is no “free membership” tier.
2. Automatic renewal; cancellation. Your membership renews automatically once per year at $49.00 USD to the payment method on file, until you cancel. This auto-renewal is disclosed at the point of purchase, in your order confirmation, and here. You may cancel at any time — in your account under Subscriptions/Memberships, or by emailing care@satoriia.com. Cancellation stops the next renewal; it does not refund the current year’s fee. We send a renewal reminder at least 30 days before each annual renewal, with the amount, the date, and a cancellation link.
3. Member benefits. While your membership is active you receive: (a) 15% off eligible orders, applied at checkout; (b) free shipping on orders over $60 USD; (c) the Honest Notes; and (d) early access to new launches. Benefits begin at enrollment and end when your membership lapses or is canceled. Benefits are personal to you, non-transferable, and have no cash value.
4. 15% discount — not stackable. The 15% member discount does not stack with other coupons, promotional codes, or sitewide sales; where discounts overlap, the single best available discount applies. The member discount does not apply to gift cards, membership fees, taxes, or shipping charges.
5. Welcome gift — one per customer, ever. Eligible members may choose one full-size welcome gift (trueCLEANSE, realSMOOTH, or pureVIBES), subject to availability. For paid members, the gift ships with your first order of $75 USD or more placed as a member. Only one welcome gift is issued per customer, ever, across every path into the Circle — including an earned trial (Section 6). A member who received the gift through a trial does not receive a second gift upon joining the paid Circle. Substitutions of equal or greater value may be made if a chosen item is unavailable.
6. Earned trial — “Honest Circle LIMITED.” If your first-ever order at satoriia.com totals $250 USD or more (after discounts, before tax and shipping), you receive Honest Circle LIMITED for three (3) months at no additional charge, beginning on the order date. During the trial you receive: (a) 15% off a single order — the discount may be used one time during the three-month trial (a subscription shipment counts as that one order); (b) free shipping over $60 USD; (c) the Honest Notes; (d) early access; and (e) your one welcome gift, shipped in the qualifying $250+ box (chosen at checkout). Only the first-ever qualifying order earns a trial. The trial is not transferable and has no cash value.
7. Trial does NOT auto-convert to a charge. The earned trial never converts to a paid membership automatically and never bills you. Because you provide no membership payment details to start a trial, nothing can be charged when it ends. At the end of the three months your Honest Circle LIMITED benefits simply end and you return to standard pricing and shipping. If you choose to continue, you may join the paid Honest Circle at $49/year by actively enrolling and paying — a separate, affirmative action by you.
8. Shipping thresholds. Free shipping applies to member (and active-trial) orders over $60 USD. For non-members, standard free-shipping applies to orders over $95 USD; below the applicable threshold, shipping is calculated at checkout.
9. Founding price lock. Members who join during the launch cohort keep the $49/year rate for the life of their continuous membership, even if the standard price later increases. The lock ends if the membership is canceled or lapses.
10. Changes. We may modify Honest Circle benefits or these Terms prospectively; we will notify active members of material changes by email before they take effect, and continued membership after the effective date constitutes acceptance. Nothing here limits your right to cancel.
11. Governing terms. All other provisions of our full Terms & Conditions — including governing law (Florida), venue (Duval County), warranty disclaimers, arbitration, and the chargeback and dispute provisions — apply to your membership.